Jyros enables you to calculate the entire carbon footprint of your company (studio, publisher, etc.). Creating the visual identity for Jyros was about more than just building a brand—it was about crafting a narrative that would resonate with an industry in transition.
This approach ensured that Jyros not only looked professional but also inspired confidence and usability for its core audience of game developers and studios.
02 . Brand Identity
The visual identity of Jyros reflects its purpose and audience: clean, professional, and tech-focused. With a futuristic and sustainable look, the brand identity is deliberately subtle yet strong, symbolizing the commitment to transparency and the future-focused mission of Jyros.
Additionally, I was responsible for designing the website to ensure that Jyros’s brand identity was seamlessly integrated into its digital presence, providing a cohesive user experience.
The digital marketing strategy for Jyros revolves around positioning the tool as a trusted resource for studios navigating the CNC’s new environmental guidelines. The campaign involves educational content, webinars, and case studies that showcase how studios can leverage Jyros to not only meet regulatory requirements but also become more environmentally conscious creators.
04 . Eco-Guide
The Eco-Guide for video games, laid out meticulously by me, serves as a practical manual for studios striving to reduce their environmental impact. Through easy-to-follow guidelines, templates, and examples, the guide provides step-by-step instructions on how to integrate sustainable practices throughout the game development lifecycle.
The National Consortium of Video Games for the Environment represents a unified effort by several French professional bodies. As part of this initiative, I developed a cohesive graphic identity that aligns with the Consortium's mission: to support and elevate the environmental responsibility of French studios while positioning the industry as a global leader in sustainable practices.
