The challenge was to craft a brand identity that reflects the charitable and educational mission of the project, yet appeals to a younger audience familiar with video game culture. It needed to inspire hope and engagement, portraying the opportunity not just as a pathway to the video game industry, but as a stepping stone to future possibilities.
02 . The Solution
To address this challenge, I developed a colorful and lively brand identity that encapsulates both the fun and seriousness of the initiative. Print materials such as flyers and roll-up banners were created to promote the program in both physical and digital formats. The use of bright, engaging colors and modern typography ensured that the visuals were eye-catching and approachable.
