The Let's Go incubator is an annual program tailored specifically for independent video game studios, providing them with the tools, guidance, and network necessary to establish a strong foundation for their projects.
Each year, the incubator selects a new cohort of promising studios and adapts its visual direction to reflect the unique identity and creative spirit of the projects it nurtures. This dynamic approach to visual design ensures that each promotion is distinct and aligned with the evolving trends of the video game industry, while maintaining a cohesive branding that resonates with its mission of fostering creativity and innovation.
02 . Brand Identity
I was responsible for designing the Let's Go webpage to ensure that the brand identity was well integrated on every devices. The visual identity of Let's Go is centered around a strong connection to the video game industry. It’s characterized by a dark, futuristic theme that conveys both professionalism and creativity. The minimalist design approach, combined with sharp, modern aesthetics, immediately signals to the audience that they are engaging with an incubator dedicated to serious, high-quality game development.
Digital marketing efforts for Let's Go are focused on promoting the studios within the incubator and highlighting their growth throughout the year. This includes showcasing their projects, achievements, and unique artistic journeys, while also running targeted campaigns to attract new candidates for the upcoming cohort.
