Micromania, a well-established name in the video game retail sector, was facing the challenge of an outdated brand image that no longer reflected the fast-evolving gaming industry. The logo, in particular, lacked the modern edge needed to capture the attention of today's gamers, who expect innovation and sleek design.
The key challenge was finding the balance between modernizing the visual identity and retaining the recognizable essence that customers had come to trust. The goal was to ensure that Micromania could continue to resonate with both its loyal customers and the new wave of gamers.
02 . Solution
To tackle this challenge, the rebranding effort focused on creating a contemporary, vibrant, and gamer-centric identity for Micromania. The logo was redesigned to be sleeker and more minimalist, using bold colors that reflect the dynamic energy of the gaming world today.
In addition to the logo, the entire visual ecosystem of the brand was refreshed. A modern color palette was introduced, adding vibrancy and a futuristic touch, appealing to a younger demographic while maintaining a link with Micromania’s roots.
