As a final-year Master’s student in Art Direction, I wanted to create a tool that would provide creatives with access to high-quality resources and innovative AI processes to enhance their workflow.
I needed to create a platform that simplified access to these resources, categorized them effectively, and made them easy to use for both students and professionals.
02 . The Solution
AI TOOLS
A section that provides detailed explanations of the latest, free AI tools for creatives, including Ideogram, ChatGPT integrations, and other AI solutions designed to boost productivity. Each tool is presented with clear use cases and step-by-step guides to help users make the most of AI technology in their creative processes.
DESIGN RESSOURCES
A curated catalog of the best free open-source websites offering illustrations, mockups, typography, and other graphic resources. This ensures that creatives have everything they need to develop their projects without having to spend hours searching for assets.
03 . Diffusion
To ensure Whitebook reaches its target audience of designers and creative professionals, a comprehensive communication strategy was developed. The launch was accompanied by a dynamic announcement video that highlighted the platform's key features and benefits, shared across multiple social media platforms to maximize visibility.
